Fast fashion is a term that describes the rapid production and distribution of clothing and accessories that are inspired by the latest trends and styles. Fast fashion ecommerce websites are online platforms that sell these products to customers around the world, often at low prices and with fast delivery options. Fast fashion ecommerce websites have become increasingly popular in recent years, as they offer convenience, variety, and affordability to consumers who want to keep up with the ever-changing fashion industry.
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According to Statista, the global ecommerce fashion industry is expected to reach over $1.2 trillion by 2027, with a compound annual growth rate of 8.8% from 2020 to 2027. Among the leading players in this market are fast fashion ecommerce websites that have gained a loyal customer base and a competitive edge over traditional retailers. Here are the top 5 fast fashion ecommerce websites in the world, based on their net sales, visit share, and popularity.
1. Shein
Shein is a Chinese fast fashion ecommerce website that was founded in 2008 and has since expanded to over 220 countries and regions. Shein offers thousands of products for women, men, and children, ranging from clothing and accessories to beauty and home items. Shein is known for its low prices, frequent discounts, and free shipping on orders over $49. Shein also has a mobile app that allows customers to shop on the go and access exclusive deals and rewards.
Shein is the most visited fast fashion ecommerce website in the world, accounting for over 3.8% of desktop traffic in the fashion and apparel category worldwide in April 20231. Shein also had the highest net sales among fast fashion ecommerce websites in 2021, with an estimated $10.2 billion2.
2. Nike
Nike is an American multinational corporation that specializes in designing, manufacturing, and selling athletic footwear, apparel, equipment, and accessories. Nike is one of the most recognized and valuable brands in the world, with a strong presence in sports, culture, and fashion. Nike operates both online and offline channels, including its own ecommerce website, mobile app, and physical stores.
Nike is the second most visited fast fashion ecommerce website in the world, with 2.2% of desktop traffic in the fashion and apparel category worldwide in April 20231. Nike also had the second highest net sales among fast fashion ecommerce websites in 2021, with an estimated $6.4 billion2.
3. H&M
H&M is a Swedish multinational clothing retail company that was founded in 1947 and has since grown to over 70 markets worldwide. H&M offers a wide range of products for women, men, children, and teenagers, as well as home decor and accessories. H&M is known for its fast fashion approach, which involves producing new collections every few weeks based on the latest trends and customer feedback. H&M also has a strong focus on sustainability, aiming to use only recycled or other sustainably sourced materials by 2030.
H&M is the fourth most visited fast fashion ecommerce website in the world, with 1.6% of desktop traffic in the fashion and apparel category worldwide in April 20231. H&M also had the third highest net sales among fast fashion ecommerce websites in 2021, with an estimated $5.9 billion2.
4. Zara
Zara is a Spanish fast fashion retail company that was founded in 1975 and is part of the Inditex Group, which owns several other fashion brands such as Bershka, Pull&Bear, and Massimo Dutti. Zara offers clothing, shoes, accessories, and beauty products for women, men, and children. Zara is known for its agile supply chain, which enables it to produce new items quickly and respond to customer demand. Zara also has a high-end line called Zara Studio, which features more exclusive and sophisticated designs.
Zara is the fifth most visited fast fashion ecommerce website in the world, with 1.5% of desktop traffic in the fashion and apparel category worldwide in April 20231. Zara also had the fourth highest net sales among fast fashion ecommerce websites in 2021, with an estimated $5 billion2.
5. ASOS
ASOS is a British online fashion retailer that was founded in 2000 and targets young adults aged 16 to 34. ASOS offers over 850 brands of clothing, shoes, accessories, beauty products, and gifts, as well as its own label of products. ASOS is known for its inclusive size range, which covers petite, tall, plus size, maternity, and curve. ASOS also has a loyalty program called ASOS Premier, which gives customers free next-day delivery, early access to sales, and other perks.
ASOS is the sixth most visited fast fashion ecommerce website in the world, with 1.4% of desktop traffic in the fashion and apparel category worldwide in April 20231. ASOS also had the fifth highest net sales among fast fashion ecommerce websites in 2021, with an estimated $4.4 billion2.